Stockovaa Team5 min read
Pricing the same product differently across branches
Rent, footfall and competition differ by location, so one national price leaves money on the table in some branches and loses sales in others. Here is how to structure it.
Once a business has more than one location, a single price list starts working against it. The branch in a high-rent district carries costs the suburban branch does not, and the suburban branch faces a competitor the other has never heard of.
Start from a base price, then set exceptions
Do not maintain a separate price list per branch. Maintain one base list and a small set of documented exceptions. Exceptions you can count are exceptions you can review; a second full list is a second thing to forget to update.
| Approach | Works when | Fails when |
|---|---|---|
| One national price | Branches share costs and competitors | Rent or footfall differ sharply |
| Base price plus branch exceptions | A minority of lines need to differ | Nobody reviews the exception list |
| Independent price list per branch | Branches are genuinely different businesses | Anything needs to change catalogue-wide |
Review on a schedule, not on a complaint
Branch pricing drifts. Put a quarterly review in the calendar, pull the margin-per-branch report, and either justify each exception or retire it.